New Product Development (NPD) in Globalized Market
New Product Development (NPD) in Globalized Market
Author(s): Dragan Ilić, Dragoljub Jovičić, Radivoj ProdanovićSubject(s): Business Economy / Management, Marketing / Advertising, Globalization
Published by: Editura Fundaţiei România de Mâine
Keywords: new product development (NPD); process development; Nestlé; managing product development;
Summary/Abstract: In the introduction of the paper has been clarified the meaning and content of the term new product development, then analyzed the relationship between globalization and product development, and how one influences the other. Furthermore, was analyzed the importance of the steps of the product development process, without which a company cannot develop new products successfully and efficiently. Example of Nestlé corporation was described in details. Important key concepts and the process of product development were explained and finally was described the way Nestlé develops its products.
Journal: Annals of Spiru Haret University. Economic Series
- Issue Year: 23/2023
- Issue No: 4
- Page Range: 390-402
- Page Count: 13
- Language: English