Sustainability Marketing Practices Design for Sustainability Cover Image

Sustainability Marketing Practices Design for Sustainability
Sustainability Marketing Practices Design for Sustainability

Author(s): Vanja Stanković
Subject(s): Energy and Environmental Studies, Economic development, Marketing / Advertising
Published by: Editura Fundaţiei România de Mâine
Keywords: design for sustainability; transition design; product design; sustainable design practice; life cycle;

Summary/Abstract: To analyze and synchronize future sustainable design practices and thinking, it is crucial to interpret and keep design practice with urgent and future oriented goals in this field. Sustainable design practice objectives are human-centered, and also centered towards social, economic and environmental wellbeing, influenced by different design practices, in order to maintain comprehensive integrated value of the marketing practice. By complementing ideation, analysis, validated data and goals of the product design and transition design implemented in effective sustainability marketing practices, it is vital to consider context in which they are positioned. So that product design is perceived as a criterion of design sustainability in terms of the product's life cycle, social context and contemporary user. The participatory role of design serves not only to elevate sustainable goals, but to protect the environment and to be supporting system, while serving the human. It is vital to develop further and to extend even more design and social practices that can help to adopt and collaborate in future grater sustainable transition and transformation.

  • Issue Year: 23/2023
  • Issue No: 4
  • Page Range: 225-234
  • Page Count: 10
  • Language: English