Subskrypcja wideo na żądanie w Niemczech
Subscription Video on Demand in Germany

Summary/Abstract: The article discusses the SVoD market in Germany against the background of the cinema market and other (pay) home cinema markets. The market is shown in a historical and contemporary perspective, also venturing into its (possible) future. Its growth, main players, audience characteristics and impact on the production industry in Germany are presented. Important points in the timeline of this market are the emergence of the first SVoD platform (2006), the launch of Netflix (2014), the outbalancing of cinema ticket sales by subscription revenues (2019), the emergence of platforms belonging to the old film studios: Disney and Paramount (2020-2022). The article also describes the phenomenon of German original productions and zooms in on the film preferences of streaming audiences. Reports from FFA, GfK, Goldmedia, as well as other publications on the German streaming market have been used. Oliver Schütte’s book The Netflix Revolution is referenced, opening and closing the discussion.

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