RECEPCJA SERIALU SQUID GAME I JEGO POTENCJALNY WPŁYW NA WIZERUNEK KOREI POŁUDNIOWEJ W POLSCE
RECEPTION OF THE SQUID GAME SERIES AND ITS POTENTIAL IMPACT ON THE IMAGE OF SOUTH KOREA IN POLAND

Summary/Abstract: The article presents the results of a study on the reception of the South Korean Netflix production,Squid Game, in the first months after its release. The study analyzes the discourse observable in thearticles concerning the series in popular Polish internet portals and focuses on examining the ways ofwriting about South Korea, the sentiments towards the country, and the premises concerning its image.The study shows mostly positive attitudes towards Squid Game, which could factor into a positiveimage of the country. At the same time, it shows that the phenomenon of hallyu in Poland remainsinsignificant or unnoticed in this case despite the observed popularity of the show, and the image of thecountry resulting from the plot of the series is lost at the stage of media reception.

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