Экономическая рецепция обстоятельств жизни: язык как маркетинг-структура
Economic Reception of the Circumstances of Life: Language as a Marketing Structure

Summary/Abstract: The discussing problem is the using of language as a marketing structure in the building of space conditions. In this context the language can be interpreted as a service which is done by mass media to language user. Mass media language as marketing structure participates in the organization of economic life. In mass media the communicative process of history finds the size of segmental market. Thanks to segmental market media provider has influence on uniformity of language users. In the article the segment of media reality belonging to media provider “Russian Reporter” is analyzed. The object of exploration is the transformation scheme of language user value identification system which disposes in user’s memory.

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