Кога метафорите престават да бъдат метафори
When Metaphors Stop Being Metaphors

Summary/Abstract: The text examines the problem of metaphors and the extent to which their meaning can be considered conventional. First, Lakoff and Johnson's theory of conceptual metaphor is examined to show that metaphors define the way we think and perceive the world. Then, by means of Grice's theory of meaning, an attempt is made to show metaphors and their meaning as having pragmatic content depending on the context. Subsequently, Marmora's formula on social conventions is applied, which will help to show metaphors as arising from common acceptance and repetition of their meaning, to conclude that when metaphors are transformed into dead metaphors, society ceases to accept their meaning as metaphorical.

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