ENTREPRENEURIAL MARKETING FROM THE PERSPECTIVE OF STRATEGIC INNOVATION
ENTREPRENEURIAL MARKETING FROM THE PERSPECTIVE OF STRATEGIC INNOVATION
Author(s): Simona-Valentina PașcalăuSubject(s): Business Economy / Management, Management and complex organizations, Marketing / Advertising, Socio-Economic Research
Published by: Editura Universității Agora
Keywords: entrepreneurial; marketing; strategic; innovation; management;
Summary/Abstract: The purpose of this paper is to identify the implications of strategic innovation in entrepreneurial marketing. This article aims to define and analyze concepts such as: entrepreneurship, entrepreneurial marketing, innovation, innovation management. We will also present the priorities in the reconceptualization of marketing, we will discover the approach of strategic innovation, strategic thinking in marketing and the issue of strategic thinking.
Journal: Agora International Journal of Economical Sciences
- Issue Year: 12/2018
- Issue No: 1
- Page Range: 1-6
- Page Count: 6
- Language: English