Стилът на заглавията в българската преса
The Style of Headlines in the Bulgarian Press
Author(s): Mariyana VitanovaSubject(s): Language studies, Language and Literature Studies, Applied Linguistics, Sociolinguistics, Philology
Published by: Институт за български език „Проф. Любомир Андрейчин“, Българска академия на науките
Keywords: newspapers; headlines; linguistic means; Bulgarian language
Summary/Abstract: The article examines the style of headlines in the Bulgarian press and the linguistic devices employed in them. Through the use of slang and dialect, neologisms and occa-sionalisms, as well as through the reconsideration of outdated Turkish words, journalists and editors try to make the language of the media attractive, more accessible and appealing to the mass reader. Expressive words and metaphors are most effective when they are used at the beginning of the articles. The study is based on material excerpted from the electronic versions of the newspapers Telegraf, Standart, Sega, 24 chasa, Trud and 168 chasa and the news agencies PIK, Bivol, Frognews.bg, Blitz.bg and Fakti.bg in the period between 2022 and 2023.
Journal: Български език
- Issue Year: 70/2023
- Issue No: 4
- Page Range: 68-81
- Page Count: 13
- Language: Bulgarian