Projekce a implementace podnikové strategie na příkladu Landal Marina Lipno
Corporate Strategy Projection and Implementation on Example of Landal Marina Lipno
Author(s): Jan Váchal, Zdeněk Raab, Jarmila Straková, Gabriela Švejdová, Dana KubůSubject(s): Business Economy / Management, Management and complex organizations, Policy, planning, forecast and speculation
Published by: Vysoká škola evropských a regionálních studií, z. ú.
Keywords: The Complex Corporate Strategic Plan; strategy projection and implementation; organizational efficiency;
Summary/Abstract: Corporate strategy elementary phases of the projection and implementation under current commercial-economical conditions will be described in this article. A procedure of the creation of the Complex Corporate Strategic Plans (CCSP) will be demonstrated, significant strategic and operational decisions leading to making the economical corporate processes efficient will be specified, basic features of the organizational efficiency will be characterized, and 5 key characteristics of the successful strategy implementation will be classified together with practical demonstrations from corporate practice.
Journal: Auspicia
- Issue Year: 2009
- Issue No: 3
- Page Range: 74-82
- Page Count: 9
- Language: Czech