Franchising v regionálním rozvoji maloobchodní sítě
Franchising in Regional Development of Retail Network
Author(s): Aleš Hes, Daniela Šálková, Marta Regnerová, Jitka PlacháSubject(s): Business Economy / Management, Agriculture, Regional Geography, Economic development
Published by: Vysoká škola evropských a regionálních studií, z. ú.
Keywords: franchising; franchisor; franchisant; retail; consumer;
Summary/Abstract: The future of franchising in the retail trade of food is inextricably linked with the amount of costs that incur franchisor and franchisee. For comparison, the processing parameters which give insight into the diversity of costs of the current retail grocery and food retailing in the franchise were formed. The contribution aims at an objective view on the future of franchising in the retail trade with food in a regional development of retail network. This contribution was processed within the Research Project of MSM 6046070906 „The economics of Czech agricultural resources and then effective use within multifunctional systems of agriculture and food“ of Faculty of Economics and Management of Czech University of Life Sciences in Prague.
Journal: Auspicia
- Issue Year: 2010
- Issue No: 1
- Page Range: 58-64
- Page Count: 7
- Language: Czech