Maloobchodní síť regionálních potravin
Retail Network of Regional Groceries

Summary/Abstract: At present Czech consumers start an important trend – a trend of searching for domestic regional food products. It is a reaction to imported food that is of poor quality and often even unsafe. Consumers start to realize the importance of human health and direct impact of quality of consumed food produced according to traditional recipes on health. Therefore it is necessary to promote not only local, ie. Czech food products, but also the products from specific regions. One of the first chains that reacted to this trend several years ago is „Jednota s.d.“ food store chain that started to create a sales network offering fresh and regional products in the Region of South Bohemia. The company Stores CR also started to search for regional producers, followed by Ahold company which selected in 2011 among its existing and new suppliers of bakers ware regional companies that will supply Albert shops in the country in a larger scope. This trend should be observed carefully, the attention should be paid to the interest of consumers in these products especially. This contribution was processed within the Research Project of MSM 6046070906 „The economics of Czech agricultural resources and their efficient use within multifunctional systems of agriculture and food“, Faculty of Economics and Management, Czech University of Life Sciences in Prague.

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