Corporate social responsibility a zákazník v ČR
Corporate Social Responsibility and Customer in the Czech Republic

Summary/Abstract: In the paper the authors deal with Corporate Social Responsibility – firms or institutions that enter the relations with the customer – company, institution, client, patient, guest or consumer in the period of globalization of the world economy, including the globalization of the social processes, modern technologies and accompanying consequences of the economic crisis, it is irreplaceable, and the external manifestation of political culture in the country. The trouble-free operation of the company or institution is bound to the compliance with legal rules (to comply with them - it is necessary but unenforceable), but also in the long term for the implementation of ethical principles it is most often arranged in the form of a code of ethics or standards of corporate culture (to comply with them - it is important but unenforceable). Being a socially responsible company means to behave ethically towards their surroundings, which includes the customer, care for the environment, corporate philanthropy, sponsorship, infrastructure development etc. Yet we meet many, often hidden, manifestations of socially irresponsible behavior of companies or institutions to the final consumer. Some of them are pointed out in the article and also indicated as possible solutions of the problem.

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