Strategické zaměření kontinuálního zlepšování pomocí metodiky balanced scorecard
Strategic Focus on Continuous Improvement via Balanced Scorecard Methodology

Summary/Abstract: This article deals with the interconnection of the Balanced Scorecard methodology with company’s system of continuous improvement. Based on the analysis of available Czech and foreign literature, it analyzes the essential features, advantages and disadvantages of both approaches. The synthesis of the knowledge gained shows that linking these two systems can achieve a long-term survival of the company in the market with the introduction of synergy and mutual alignment of both tools. The main areas of creating synergies are targeting improvement activities in strategically important processes, increasing awareness of strategy at all organization levels of the company and due to a bigger staff involvement in the process of improving the implementation of the corporate strategy to improve the creation of knowledge and its implementation in all important areas of corporate business.

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