A systematic approach to connected services in the urban environment
A systematic approach to connected services in the urban environment

Summary/Abstract: As the global trend of people moving into cities ensues, local governments are evermore pressured to keep improving their services while serving a rising number of customers. The quality of life perceived by city dwellers, however, is influenced by a composition of all services they use, regardless of its public or private nature. Alternatively, residents judge cities based on a comprehensive experience. As such, private and public entities are jointly motivated to improve on this to retain and grow their customer base. Providing these services under a unified platform, however, may result in consolidated cost of provision as well as higher revenue potential via cross-upselling offers on personalised terms. Further on, it may enable cities to link discounted access to generally demanded or popular services to the utilisation or preference of services with positive externalities to the public, in line with the city’s strategy. In this article, the economic benefits of such a tight, so called ‘City as a Service’ level of integration will be looked at.

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