The Mass Culture and the Mass Sport in Today’s Society
The Mass Culture and the Mass Sport in Today’s Society

Summary/Abstract: The article is dedicated to the consideration of sport in its ability to perform the inculturation function under the conditions of the contemporary mass culture. Objective tendencies in the development of the contemporary society that lie in ‘massovization’ of the most forms of human life-activity are revealed; problems related to the unification of values, needs and interests of people, translated by the mass culture formed in today’s society, are being considered. It is stressed that the sport is found to be a representation of value attitudes by different social strata of the society, as even in the sphere politics, the trust of electorate is being achieved by politicians demonstrating their attitude towards favorite teams of voters. The role of mass culture in producing socially acceptable examples of behavior and sense-life orientations is being denoted, alongside with questioning the role of sport as a factor of inculturation.

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