Elements of Nation Branding at the Embassy of Romania in Dublin (2021-2023)
Elements of Nation Branding at the Embassy of Romania in Dublin (2021-2023)
Author(s): Nicoleta StancaSubject(s): Language and Literature Studies, Applied Linguistics, Studies of Literature, Romanian Literature
Published by: EDIS- Publishing Institution of the University of Zilina
Keywords: nation branding; Romania; Ireland; migration; embassy; diplomacy; culture;
Summary/Abstract: This article analyzes elements of nation branding, i.e., cultural activities employed by the Embassy of Romania in Ireland in the recent context of the term of the current Romanian Ambassador (2021-2023). It will be proved that the Embassy operates between tradition and novelty, keeping already established connections in Ireland and forging new ones. Also, the formal institution representing Romania has been working with “informal ambassadors” (the diaspora, associations, churches, businesses, schools, art institutions, etc.) for the benefit of bilateral relations.
Journal: Dialogo
- Issue Year: 10/2023
- Issue No: 1
- Page Range: 72-80
- Page Count: 9
- Language: English