Politicization of dual food quality: Czech and Slovak online media content analysis (2015-2018)
Politicization of dual food quality: Czech and Slovak online media content analysis (2015-2018)

Summary/Abstract: The EU has been facing the problem of dual food quality for many years, however, as Jurásek and Velinov [5] proved, this agenda was discussed in the Czech print media mostly in 2017. Jurásek and Velinov [5] suggested one possible explanation of this fact; the 2017 Czech Parliamentary Elections. This paper extends their analysis further. Since other Central and Eastern EU members are affected by this issue as well, the Jurásek and Velinov´s hypothesis can be refuted if it is not confirmed by similar data (trend) obtained from another EU member state. Therefore the online media content analysis is carried out for the Slovak Republic where the parliamentary elections were held in 2016. The obtained results are compared with the content analysis outcomes from the Czech Republic. According to the theory of political cycles the maximum number of online articles was expected in 2016 (in the Slovak Republic), respectively in 2017 (in the Czech Republic). Nevertheless, the comparative analysis shows that the media coverage of dual food quality in that period was not driven by particular political interests; other factors that would help understand and explain this unethical business practice will still have to be found.

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