PROVOCĂRI ALE ACTIVITĂȚILOR DE MARKETING PENTRU DEZVOLTAREA AVICULTURII ECOLOGICE
CHALLENGES OF MARKETING ACTIVITIES FOR THE DEVELOPMENT OF ECOLOGICAL POULTRY

Summary/Abstract: Agriculture is currently receiving special attention în all countries of the world, regardless of the level of economic development. în the contemporary world, the most economically developed countries are also the largest producers and exporters of agricultural products. The Republic of Moldova has a unanimously recognized agricultural potential, located at the level of ensuring the agricultural production necessary for a large population. Due to the varied relief, the hydrological and climatic regime, the structure of the agricultural production is very varied and complete, most of the plants and species of domestic animals can be cultivated and grown. The role and place of Moldovan agriculture at national and European level cannot be determined without knowing the stages în the various social and economic systems. The current level of development is the direct consequence of these stages. Poultry farming, as a field of animal husbandry - the branch of agriculture, is the science that deals with the development of methods for raising, feeding, maintaining and improving species and breeds of birds for economic purposes. It is a branch of animal husbandry, constituting, în addition to egg production, an important means of increasing meat production, which faced the greatest challenge, on which depended survival and adaptation to new economic conditions, increasing productivity, efficiency , of profitability at parameters comparable to those în the European Union and worldwide.

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