DIGITAL TRANSFORMATION IN ROMANIAN ONLINE TRAVEL AGENCIES
DIGITAL TRANSFORMATION IN ROMANIAN ONLINE TRAVEL AGENCIES
Author(s): S. Mihaela Filofteia TutuneaSubject(s): Tourism, ICT Information and Communications Technologies
Published by: Studia Universitatis Babes-Bolyai
Keywords: digital transformation; digitization; digitalization; tourism; online travel agencies;
Summary/Abstract: New technologies have generated profound changes in the conduct of economic and individual activities; companies from all industries were forced to adapt to the multiple solutions, tools, technologies and devices made available to individuals by the IT&C industry; the need to adopt new technologies by companies, generated multiple implications, challenges, but also offered multiple development opportunities for them; digitization, digitalization and finally the digital transformation of companies, has proven to become a necessity for any company, in order to gain a sustainable competitive advantage; in this context, this article studies aspects related to digital transformation, from one of the industries that are the biggest adopters of new technologies, namely, that of tourism; more precisely, were explored the state, adopted solutions, encountered problems and future plans of the Romanian online tourism agencies, in their transition towards a digital transformation; results obtained from the conducted study, can constitute a valuable input both for companies in tourism and in the IT&C industry, as well as for conducting other comparative or more complex studies.
Journal: Studia Universitatis Babes Bolyai - Negotia
- Issue Year: 68/2023
- Issue No: 4
- Page Range: 97-119
- Page Count: 23
- Language: English