Wdrażanie orientacji na klienta w firmach ubezpieczeniowych
Implementation of the client oriented approach at insurance companies

Summary/Abstract: Insurance companies should be focused on the customer needs, because his satisfaction guar- antees future profits. A satisfied customer acts in favour of the company not only through pur- chasing of insurance services, but also by shaping positive opinions of the insurance company. That is why insurance companies implement customer oriented activities. This article presents the results of the research that illustrates the extent to which insurance companies implement customer orientation.

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