WORDS THAT SELL: EXPLANATION AS AN ARGUMENTATIVE STRATEGY IN THE CURRENT ADVERTISING DISCOURSE
WORDS THAT SELL: EXPLANATION AS AN ARGUMENTATIVE STRATEGY IN THE CURRENT ADVERTISING DISCOURSE
Author(s): Crina-Ancuța MacoveiSubject(s): Lexis, Semantics, Psycholinguistics, Sociolinguistics, Cognitive linguistics, Descriptive linguistics
Published by: Editura Arhipelag XXI
Keywords: argumentation; advertising discourse; explanation; persuasion; strategy;
Summary/Abstract: Through this research, we aim to open a window to the complexity of advertising argumentation, highlighting its role in shaping perceptions, forming attitudes and influencing consumer behavior. As an argumentative strategy, the explanation helps to create an overview of the characteristics, composition, use and benefits of a particular product, as well as recommendations for its maintenance and storage. All this leads to the performative act of argumentation, embodied by the action of buying the promoted product or service.
Journal: Journal of Romanian Literary Studies
- Issue Year: 2023
- Issue No: 35
- Page Range: 707-713
- Page Count: 7
- Language: Romanian