КІНЕСИЧНА СКЛАДОВА ЕТИКЕТНИХ ФОРМУЛ У КОМУНІКАТИВНІЙ СИСТЕМІ СУЧАСНОГО СУСПІЛЬСТВА
KINESIC COMPONENT OF ETIQUETTE FORMULAS IN THE COMMUNICATION SYSTEM OF MODERN SOCIETY

Summary/Abstract: The purpose of the research is to reveal the peculiarities of the kinesic component of non-verbal etiquette formulas in the context of the specifics of the communication system of modern society. Research methodology. The method of semantic and pragmatic interpretation, system analysis and synthesis, the method of cultural analysis, the typological method were applied. Scientific novelty. Peculiarities of the kinesic component of non-verbal etiquette formulas in the context of the specifics of the communication system of modern society were studied; kinesic elements were analysed according to the specifics of traditional label formulas; a significant load of facial and gestural behaviour, movements, poses, and features of their use in communication processes were revealed. Conclusions. The system of etiquette forms of communication is determined by the specificity of verbal and non-verbal, primarily kinesic elements of each cultural community. Kinetic elements of etiquette - a system of standard, stereotyped gestures, movements, facial expressions, etc. formulas used in the communicative process. They can include elements of etiquette symbols that appear both independently and in combination with verbal communication. The semantic load of kinesic elements varies significantly according to the cultural and social context. Kinesic elements of etiquette formulas among representatives of a specific nationality can be determined by the requirements of traditional culture of behaviour, national etiquette.

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