ІНФОРМАЦІЙНИЙ КОНТЕНТ МЕДІЙНИХ ІНТЕРНЕТ-РЕСУРСІВ: АНАЛІТИЧНИЙ ОГЛЯД
INFORMATION CONTENT OF MEDIA INTERNET-RESOURCES: ANALYTIC REVIEW

Summary/Abstract: The purpose of the article is to consider the concept of content as an actual term in modern information sphere and to analyse the information content of different types of media Internet-resources. The research methodology consists of methods of analysis, synthesis, abstraction, generalisation, observation, information monitoring, and diagnostics. The scientific novelty consists in summarising the existing and obtaining new knowledge about information content in media Internet-resources on the basis of theoretical analysis and practical research of popular media organisations represented in the digital environment. Conclusions. In today's media and digital environment, information content is an important element of an organisation's information policy. After analysing the regulatory sources, we see that the legislative framework for content in Ukraine is currently not sufficiently regulated. Theoretical analysis has shown that a significant challenge in working with content is the lack of a single definition of the term “content”. However, most researchers treat content as information content of any communication platform in order to meet the needs of users. In the digital environment, the key media for presenting information content are Internet-resources. It has been determined that the most effective channel and way to promote content is social networks, as they provide a wide coverage of the target audience. Today, a feature of the content are teaser headlines. They are a mandatory component of the media that seek to increase their audience and popularity. A properly chosen and original teaser title can help attract new audiences and preserve the existing one. The importance of the teaser headline for the media cannot be underestimated as it is one of the important factors in the successful functioning of virtual media.

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