КРЕАТИВНИЙ МЕНЕДЖМЕНТ У СИСТЕМІ ПОПУЛЯРИЗАЦІЇ ЧИТАННЯ
CREATIVE MANAGEMENT IN THE SYSTEM OF READING PROMOTION

Summary/Abstract: The purpose of the article is to systematise and generalise knowledge about creative management and its role in the system of reading promotion. The research methodology is based on the use of general scientific methods of studying social phenomena and processes, and on a combination of the principles of scientific objectivity and systematicity. The use of the classification method helped to summarise scientific sources on the topic of the study. The descriptive-analytical method clarified the specifics of creative management. The systematisation method was used to identify the main components of the system of reading promotion. The generalisation method was applied to draw conclusions. The scientific novelty lies in expanding the understanding of the importance of creative management in the system of reading promotion. Conclusions. Global and Ukrainian creative projects, library activities, publishing, and publishing marketing shape the reader’s interest in books and the person’s interest in reading. The use of creative management, which aims to create a free workspace for generating interesting ideas and developing the creative potential of the team, allows for the development, implementation, and sale of creative cultural products and projects. That is why creative management is an important component of the system of reading promotion. The most effective forms of reading promotion, which cannot be implemented without creative management, include creative events and projects, activities of library institutions and publishers, book forums and festivals. Holding campaigns and implementing projects is one of the tasks of libraries, which draw attention to books and encourage visitors to read. Book forums and festivals create conditions for enriching home libraries. Meetings with authors and new releases from publishing houses encourage readers, help analyse the book market and choose the right product. In addition, such large-scale events create a positive image of a country that reads and are especially important during a time of war.

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