O intermedialitě v pojetí nakladatelství POP-PAP
On intermediality in the concept of POP-PAP publishing

Summary/Abstract: In a handmade accordion leporelo made of recycled paper called MEKY MEK! The real world of animals (POP-PAP, 2022) by the authors Marcela Vostřelová and Ester Stará involves a multiple application of intermediality, an actional overlap of both the initial medium, which is the book leporelo, and accepted reception boundaries. In the presentation of eleven animals, the authors incorporated textual and artistic procedures that manifest themselves both intermediality and immediacy, because in them they connected the visual and verbal components, iconic visual signs with the sound imitation of animals, created visual analogies with the textual form of poems as well as with educational interpretation and creative activation offer. Leporelo strives for literary communication with recipients of different age groups. In the text-image representations, a cognitive statement, close to the artistic-educational genre, prevails, there are situations with experientiality, corresponding to fiction intentional genres for pre-readers and young readers. Leporelo contains ethological and ecological elements, and children can be expected to begin to notice more closely the innate abilities, intelligence and emotions of the animals that live nearby.

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