Women, social media, and physical appearance anxiety: The effect of sociocultural attitudes Cover Image

Women, social media, and physical appearance anxiety: The effect of sociocultural attitudes
Women, social media, and physical appearance anxiety: The effect of sociocultural attitudes

Author(s): Evita March, Louise Tenaglia, Danielle L. Wagstaff
Subject(s): Gender Studies, Media studies, Social psychology and group interaction, Personality Psychology
Published by: Wydawnictwo Naukowe Uniwersytetu Kardynała Stefana Wyszyńskiego w Warszawie
Keywords: body image; sociocultural attitudes; social media; body as a process; body as an object;

Summary/Abstract: In this report, we tested if viewing the body as an object (BAO; two forms: thin and curvaceous) and body as a process (BAP) on social media, and sociocultural attitudes regarding social media, directly affected women’s state physical appearance anxiety. Women (N = 249; Mage = 23.81; SD = 5.68) completed an online experiment where they were randomly assigned to view BAO-thin, BAO-curvaceous, and BAP images. Viewing BAO-curvaceous images had no effect on women’s state physical appearance anxiety. However, viewing BAO-thin and BAP images decreased women’s state physical appearance anxiety. Further, this effect was stronger for women with greater internalization and awareness of body ideals conveyed by social media (i.e., high sociocultural attitudes). We conclude that sociocultural attitudes regarding social media may buffer the adverse effects of viewing BAO-thin images.

  • Issue Year: 22/2022
  • Issue No: 2
  • Page Range: 17-25
  • Page Count: 9
  • Language: English