ЄВРОПЕЙСЬКІ МОДЕЛІ СВЯТКОВОЇ КОМУНІКАЦІЇ: НАЦІОНАЛЬНЕ-ІНТЕРНАЦІОНАЛЬНЕ
EUROPEAN MODELS OF FESTIVE COMMUNICATION: NATIONAL AND INTERNATIONAL

Summary/Abstract: A holiday is an eternal and global category of human existence. All tribes and peoples had and have their own system of celebrations, and solemn events designed to unite people, protect and promote the values around which society organizes its life. The purpose of the article is to show the historically determined uniqueness of national holidays and to trace the trend towards the creation of a pan-European fund of mass holiday culture using concrete examples. The methodology of the article is based on descriptive and comparative methodological approaches of ethnological studies. Scientific novelty. The article examines historically formed models of holiday traditions of the peoples of Europe, which reflect the specifics of the state system of each country, and those that have gained international distribution. Conclusions. Holidays change throughout historical development depending on economic, political and cultural transformations. The study made it possible to trace the processes of detraditionalization of European society and the associated transition to new modern forms of mass culture.

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