Popularity: A Factor in the Market Positioning of the Artist (Discussion)
Popularity: A Factor in the Market Positioning of the Artist (Discussion)
Author(s): Ivan StoyanovSubject(s): Anthropology, Social Sciences, Theatre, Dance, Performing Arts, Economy, Fine Arts / Performing Arts, Culture and social structure , Marketing / Advertising
Published by: Великотърновски университет „Св. св. Кирил и Методий”
Keywords: popularity; artist; visual art; formula
Summary/Abstract: Popularity is a key variable for the performance of the cultural and creative market. It expresses the relationship between the artistic work and popularity among the real audience, demonstrating whether the artist is recognizable. In turn, when this magnitude is high, it makes the artist preferred and sought after. Popularity becomes important in the economic side of culture and arts. Achieving the desired levels happens by taking a group of measures. Devising a proper strategy depends on having an objective amount of information about popularity.
Journal: Социално-икономически анализи
- Issue Year: 2023
- Issue No: 2
- Page Range: 168-175
- Page Count: 8
- Language: English