UTICAJ KORPORATIVNE GLOBALIZACIJE NA POSLOVNU KORESPONDENCIJU SRPSKIM JEZIKOM
IMPACT OF CORPORATE GLOBALIZATION ON BUSINESS CORRESPONDENCE IN SERBIAN LANGUAGE

Summary/Abstract: Globalization as an international and ubiquitous phenomenon, conditioned above all by social and economic factors, necessarily had to be reflected in identity, i.e. above all, cultural and linguistic issues of those languages and environments whose economies are in a subordinate position. In this paper, we tried to indicate the outlines of a new business language that arises in the multinational environment of large companies operating in Serbia, which are enriched with new linguistic material on a daily basis.

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