HAREKETLİ POSTERLERDE GRAFİK TASARIMIN ROLÜ ÜZERINE BİR İNCELEME
AN EXAMINATION ON THE ROLE OF GRAPHIC DESIGN IN MOTION POSTERS

Summary/Abstract: In today's world of advanced visual communication, the emergence of motion posters has contributed to the enhancement of motion and impactful visual storytelling. Motion posters stand out as communication tools that rapidly capture the viewer's attention, reshaping aesthetic balance and facilitating more effective message delivery. In this context, the role of graphic design in motion posters holds critical significance in processes such as visual balance, aesthetic values, communicative interaction, and meaning construction. The dynamism inherent in moving elements increases viewer engagement, while the use of graphic design as a means to reinforce semantic expressions enhances communicative effectiveness. This study focusing deep into the dynamics of communication and aesthetic balance stemming from the synthesis of motion posters and graphic design. Furthermore, this examination aims to shed light on future design approaches by considering the characteristics of motion posters within a broader framework.

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