Интердискурсивность новых медиа (на примера контента белорусского медиахолдинга „Культура і мастацтва“)
Interdiscursivity of New Media (Following the Content Examples of the Belarusian Media Holding “Culture and Art”)
Author(s): Siarhei ZelenkoSubject(s): Anthropology, Social Sciences, Media studies, Communication studies, Culture and social structure
Published by: Великотърновски университет „Св. св. Кирил и Методий”
Keywords: new media; discourse; interdiscursivity; culture; art; social networks
Summary/Abstract: The article deals with the issues concerning the creative organization of news and analytical media texts on the topics of culture and art, intended for social networks and instant messengers. It carries out a comprehensive content analysis of journalistic texts of the Belarusian media holding “Культура i мастацтва” (Culture and Art). It also studies the phenomenon of interdiscursivity as a genetic ability of journalistic texts to include references to other types of discourses. In addition, it describes and classifies the key characteristics of the manifestation of interdiscursivity in new media at different levels of organization of the media text about culture and art. Furthermore, it determines the social factors influencing the genre modifications of journalistic texts.
Journal: Медии и комуникации на 21. век
- Issue Year: 7/2023
- Issue No: 1
- Page Range: 31-38
- Page Count: 8
- Language: English, Russian