Reviews & today
Reviews & today
Author(s): Juliána Mináriková, RENATA ČUHLOVÁ, Mária DolniakováSubject(s): Social Sciences, Media studies, Communication studies, Book-Review
Published by: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
Keywords: reviews;
Summary/Abstract: Review of: 1. On Global Media Synergies: Merging Music, Television and Digital Games to Generate Profit RADOŠINSKÁ, J., TOČENÁ, Z., MACÁK, M.: Synergia odvetví globalizovaného mediálneho priemyslu. Prague : Wolters Kluwer, 2022. 195 p. ISBN 978-80-7676- 586-3. 2. Country-of-Origin Effect in International Business: Strategic and Consumer Perspectives GRUDECKA, A., WITEK-HAJDUK, M. K. (eds.): Country-of-Origin Effect in International Business: Strategic and Consumer Perspectives. London : Routledge, 2023. 269 p. ISBN 978-1-032-53787-0.
Journal: Communication Today
- Issue Year: 14/2023
- Issue No: 2
- Page Range: 210-214
- Page Count: 5
- Language: English