KÜLTÜREL FARKLILIKLAR VE TOPLUMSAL HAFIZANIN AFİŞ TASARIMINA ETKİSİ: FİLM AFİŞLERİ ÜZERİNDEN BİR İNCELEME
THE EFFECT OF CULTURAL DIFFERENCES AND COLLECTIVE MEMORY ON POSTER DESIGN: AN ANALYSIS ON MOVIE POSTERS

Summary/Abstract: Cultural differences in different geographies and societies are not limited to language, traditions or lifestyles. Culture can also have an impact on design, art and communication styles. This study examines the effects of cultural differences and collective memory on poster design in general and movie posters in particular. Movie posters play a critical role in the promotion of movies. They provide viewers with first impressions about the movie and represent a visual story to attract the audience to the movie. However, people from different cultures and with different collective memories may react differently to colors, symbols, slogans and visual arguments. For example, in one society, a color, a symbol, a discourse or a slogan may have positive meanings, while in another society with different cultural values and collective memory, these arguments may have negative and negative meanings. In this context, cultural changes and collective memory are important factors that determine the design of visual communication tools such as movie posters. Designers can design more effective posters by taking cultural factors and collective memories into consideration. This can both help films reach a wider audience and help audiences have deeper and more meaningful experiences. Therefore, it is important to pay attention to cultural diversity and collective memory in the field of poster design. Posters, which are also seen as pre-publication visual communication forms of motion pictures, have gained a very popular momentum today. Cinema companies have started to produce universal films and to make posters for these films according to different geographies, different cultures and collective memories. At this point, it was observed that different posters were produced for a single movie. In this study, the effects of culture and collective memory on movie posters will be examined and a detailed perspective will be gained on the subject by using the comparative analysis method through poster designs.

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