СИНТЕЗ РОЗВИТКУ КНИЖКОВОЇ ГРАФІКИ ТА ДИЗАЙНУ В УКРАЇНІ
SYNTHESIS OF DEVELOPMENT OF BOOK GRAPHICS AND DESIGN IN UKRAINE

Summary/Abstract: The purpose of the study is to systematise and generalise information on the synthesis of the development of book graphics and design in Ukraine. Research methodology. The study used a comprehensive approach due to the need to use the comparative historical method, which records the similarities between cultural phenomena as evidence of their common origin. It became necessary to apply a cultural methodology that includes a socio-cultural approach, is important for our research because it focuses on the unity of culture and sociality, taking into account the scientific achievements of the complex of design sciences, cultural studies, ethnography, psychology, and history. Scientific novelty. The publication examines the design of the Ukrainian book, which as an artistic phenomenon has been studied by researchers rather cursorily. Conclusions. A technologically advanced product of the bookmaking industry of Ukraine, which is characterised by high-quality book and graphic illustration, is the result of a complex interaction of excellent factors, which are artistic and socio-cultural. At the beginning of the twenty-first century, there was a transition from classical forms of book and graphic illustration to electronic design and dynamic computerisation of all operations in the design and printing of books of various forms and genres. The transition of industrial society to the information society, accompanied by widespread Internet globalisation, has been directly reflected in the worldview and techniques of graphic artists and book designers. In view of the above, these circumstances have led to the reformatting of the book design industry, strengthening the importance of the designer in the status of co-author of the book, which has ensured that printing has reached new standards and will further contribute to the development of book publishing in our country. Combining the achievements of book graphics and design allows us to create a professional and unique artistic product (with the active use of technological achievements in computer processing and high-quality typography). Drawing on archaic and innovative forms of Ukrainian book graphics, contemporary designers create artistically perfect and highly functional designs.

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