GÜNCEL REKLAMLARDA ÇAĞDAŞ MİZAH: FARKLI SEKTÖRLER ÜZERİNDEN BİR DEĞERLENDİRME
CONTEMPORARY HUMOUR IN CURRENT ADVERTISEMENTS: AN EVALUATION ON DIFFERENT SECTORS

Summary/Abstract: Every process from the design stage of new and original advertising ideas to reaching the target audiences is important. It is seen that media advertisements undertake different tasks in addition to their main tasks. It can be thought that many companies resort to humour in order to keep their products or services on the market for a long time. The main axis of the study is the importance of humour perception in current media advertisements. In this article, "commercials from five different sectors" designed to increase sales by using humour are examined. These are; Akbank mobile, Getir big Ramadan, Lipton single brew, Turkcell very attractive, Marc machine cleaner advertisements. The importance of associating the advertisement with humorous discourses and the findings obtained through this relationship are included. Based on the interviews given by famous actors in commercials and interviews on the relationship between humour and advertising, the aspects that touch people's lives in an impressive way are examined. It is among the objectives of the study to investigate the methods and findings of the humorous role in the advertising campaigns of the relevant sectors.

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