Стратегічна модель розвитку підприємств агропромислового комплексу
Strategic Model of Development of Enterprises of the Agricultural Complex

Summary/Abstract: With the start of hostilities, Ukraine and the world found themselves in a new reality in which all previous models, laws and developments do not work. During the severe trials, domestic farmers faced a number of problems: power outages, damage and destruction of agricultural infrastructure and machinery, fixed exchange rate, blockade of ports and restrictions on land routes. The article identifies the main challenges and problems of the agricultural sector caused by military actions in Ukraine. The challenges faced by the agricultural sector require new approaches and models, rapid adaptation to new conditions, transformation of activities and focus on the main task – survival. The development and implementation of an effective strategic development model, being a perspective-oriented stage of ensuring economic security, becomes the basis for acquiring long-term competitive advantages, and therefore remains an urgent problem and is the main goal of this study. The success of the strategic model of the development of enterprises of the agro-industrial complex largely depends on the validity of measures to respond to changes and expectations of the market in the short term, that is, on the effectiveness of strategic management and the implementation of a system of measures to ensure the most rational use of strategic resources, the identification of reserves and the appropriate level of economic security. It is proposed to identify and neutralize threats to the activities of agro-industrial complex enterprises within the framework of a program-target approach, which involves: identifying the source of threats, evaluating and developing program-target measures aimed at neutralizing possible threats, analysis of the degree of importance of threats, economic evaluation of planned measures, development of a strategic development model enterprises of the agro-industrial complex.

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