Оцінка інноваційного потенціалу підприємства
Evaluation of the Innovative Potential of the Enterprise

Summary/Abstract: The article is devoted to the problem of assessing the innovative potential of the enterprise. An enterprise that operates in a competitive market should develop its innovative potential. The innovative potential of the enterprise is a complex category that includes a large number of parameters. The uncertainty of many of them, the lack of clear formulations, clear calculation algorithms leads to the fact that the assessment of innovation potential causes problems and does not always inspire confidence. The main indicators by which the innovation potential of the enterprise is traditionally evaluated have been studied. Assessment methods used in the calculation of innovation potential are considered. The shortcomings of the existing methods have been clarified. A proprietary methodology based on marketing principles is proposed and consists in calculating costs and profits per unit of production at each marketing stage. The profit calculated as the difference between the price and costs will allow to evaluate each specific innovation. The sum of profits from innovations will allow to assess the innovative potential of the enterprise. The developed innovation evaluation scheme at the enterprise is simple and clear, does not require expert evaluations or complex calculations. All information can be obtained from marketing reports. The developed innovation evaluation scheme at the enterprise is simple and clear, does not require expert evaluations or complex calculations. All information can be obtained from marketing reports. The advantage of the method is the availability of data that can be obtained from marketing and accounting reports.

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