The Body, a Personal Project? The Commodification of Body Shape in the Context of Fitness Culture
The Body, a Personal Project? The Commodification of Body Shape in the Context of Fitness Culture
Author(s): Maria Theodora MAJURUSubject(s): Social differentiation, Sports Studies, Social Norms / Social Control, Identity of Collectives
Published by: EDITURA OSCAR PRINT
Keywords: capitalism; consumer society; individualism; fitness; body shape; social standards;
Summary/Abstract: The present research investigates processes of body commodification and how the capitalist system conditions cultural and social values to create new sources of profit. This phenomenon is analyzed in the context of fitness culture, approached from various perspectives. Finally, we will examine the long-term effects of body commodification, which can endanger future generations.
Journal: THE JOURNAL OF URBAN ANTHROPOLOGY
- Issue Year: 9/2021
- Issue No: 17
- Page Range: 191-200
- Page Count: 10
- Language: English
- Content File-PDF