Kooperencja agentów ubezpieczeniowych
The coopetition of insurance agents

Summary/Abstract: This article discusses the importance of coopetition between insurance agents who are group members. Firstly, the characteristics of the insurance agent’s job is presented and a group of insurance agents is illustrated, their specificity and common features. Secondly, the issue of coopetition is discussed; the definition of the term, characteristics and classification depending on the extent of competition and cooperation. Thirdly, the results of empirical research concerning insurance agents’ coopetition conducted between sales managers at one insurance company in Poland are discussed.

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