СРАВНИТЕЛЬНЫЙ АНАЛИЗ СОЦИАЛЬНЫХ ПОРТРЕТОВ ЖЕНЩИН И МУЖЧИН ТОПОВЫХ БЛОГЕРОВ (НА ПРИМЕРЕ СОЦИАЛЬНОЙ СЕТИ «ВКОНТАКТЕ»)
COMPARATIVE ANALYSIS OF SOCIAL PORTRAITS OF TOP FEMALE AND MALE BLOGGERS (ON THE EXAMPLE OF VKONTAKTE SOCIAL NETWORK)

Summary/Abstract: The subject of the analysis of this article are male and female bloggers, who have become a new phenomenon in Russian society. The authors present a social portrait of modern top female and male bloggers. The article emphasizes that the social portrait of a blogger forms social attitudes that determine the specifics of the social behavior of modern young people. The authors used the ranking of VKontakte bloggers of the company “Medialogy” as an empirical basis for the study. It was concluded that the images of top bloggers do not meet modern public demands for the moral education of young people.

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