Business to Consumer Interaction in the Post COVID Era.
A Case Study on Customer Reviews for Electronics
and Cosmetics
Business to Consumer Interaction in the Post COVID Era.
A Case Study on Customer Reviews for Electronics
and Cosmetics
Author(s): Antonia Cristiana ENACHE, Marina Luminiţa Militaru, Viorela-Valentina DimaSubject(s): Social Sciences, Language and Literature Studies, Geography, Regional studies
Published by: EDITURA ASE
Keywords: Business-to-Consumer (B2C); pre and post COVID 19 pandemic e-commerce trends; usefulness of customer feedback; customer reviews;
Summary/Abstract: The current paper discusses the topic of business to consumer interaction in the postCOVID era. It briefly reviews key literature on aspects related to business communicationpractices and trends, and analyses a corpus of customer reviews selected from leadingonline e-commerce sites to see how customers interact with service/product providers toexpress satisfaction and dissatisfaction. The analysis will try to identify how the languageused reflects the relation between participants, their credibility or lack of credibility in frontof each other, and whether such aspects may be said to influence online sales trends
Journal: Dialogos
- Issue Year: 24/2023
- Issue No: 40
- Page Range: 252-273
- Page Count: 22
- Language: English