Offene und verborgene Mehrsprachigkeit in den Kleinanzeigen zu „Dienst und Arbeit“ des Prager Tagblattes (1880– 1910)
Open and Hidden Bilingualism in the Classified Ads for “Service and Work” in the Prager Tagblatt (1880–1910)
Author(s): Evelyn KnappitschSubject(s): Cultural history, Media studies, Nationalism Studies, 19th Century, Period(s) of Nation Building, Ethnic Minorities Studies, Marketing / Advertising, Identity of Collectives
Published by: De Gruyter Oldenbourg
Keywords: Prague; bilingualism; classified ads; Prager Tagblatt; around 1900;
Summary/Abstract: This article investigate the way in which job advertisements in the Prager Tagblatt gave space to ’both national languages’ of Bohemia - Czech and German - during a period of increasing nationalism (1880-1910). The key question is whether, and to what effect, the politically powerful national discourses aimed at linguistic segregation are reflected in the classified ads on ‘service and work’, or were undermined or ignored by the advertisers. The evaluation of the samples, taken in five-year increments, shows that bilingualism in the job market did not decrease, but was more and more clearly requested and placed in the advertisements of the city’s most important advertising paper during this period.
Journal: Journal für Kultur und Geschichte der Deutschen im östlichen Europa
- Issue Year: 4/2023
- Issue No: 1
- Page Range: 59-70
- Page Count: 12
- Language: German