PROBLEM SOLVING APPROACH ON CONSUMER DECISSION ANALISYS
PROBLEM SOLVING APPROACH ON CONSUMER DECISSION ANALISYS

Summary/Abstract: This study proposes an approach to analyse the consumption of goods provided within the socio-cultural process (social sphere). Based on the study of individual social and economic characteristics of goods, the traditional approach is not sufficient for the management of production and consumption processes. An alternative model is argued, in which the process of consumer decision-making takes center stage. When consumption is recognised as a problem-solving process, the underlying structural-functional relationships of consumption can be modelled and analysed in their entirety. The theoretical verification of the model is based on a compatibility study with rational motivations in behavior, and uncertainty and risk in consumption.

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