Social media in the creation of a new bank–client relationship
Social media in the creation of a new bank–client relationship

Summary/Abstract: In recent years we have seen a rapid development of social media, which have dominated almost every aspect of human life. Their presence is also seen in the financial activity of both clients and financial institutions, where they serve as an important communication channel between these entities. The article presents the position of online banking in the Polish banking sector, characterizes social media and their basic types and indicates the role of social media in building relationships between financial institutions and customers through new channels of communication.

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