THE IMPACT OF ARTIFICIAL INTELLIGENCE ON JOURNALISM. ADVERSE EFFECTS VS. BENEFITS
THE IMPACT OF ARTIFICIAL INTELLIGENCE ON JOURNALISM. ADVERSE EFFECTS VS. BENEFITS

Summary/Abstract: Artificial intelligence has revolutionized the way work is done in journalism. Whereas in the past, employees in the field would spend hours trying to find the right approach to a story, now AI tools can solve specific requirements in minutes. It is all within journalists' reach, from suggesting ideas to creating entire storylines or generating images using associated text. Moreover, avatars can be generated using artificial intelligence; voice-overs can be created on demand to give sound to clips or specific graphics can be made. So the work of people employed in this field can be made significantly easier. This article takes an empirical look at how the work of these professionals can be made easier with artificial intelligence tools. Preliminary results indicate that, currently, artificial intelligence has limitations and serves as an aid to human characters; in the future, as technology improves, there is a risk that these automated tools will take the place of today's professionals. This paper aims to provide insight into the advantages and disadvantages of this emerging technology in journalistic content creation.

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