Persuasion, an Imponderable Form of Communication
Persuasion, an Imponderable Form of Communication
Author(s): Alexandra Iorgulescu, Mihaela MarcuSubject(s): Politics and communication, Theory of Communication, Personality Psychology, Psychology of Self, Behaviorism
Published by: Editura Sitech
Keywords: persuasion; manipulation; communication;
Summary/Abstract: The intention of this approach is to set clear boundaries between three concepts so widely used in the social and human sciences: persuasion, manipulation, communication. Moreover, we want to join the positions that persuasion is a component of communication, an imponderable shaper of everyday life. A necessary clarification is that persuasion is differentiated from manipulation by the simple fact that the person being persuaded realizes that the message is constructed and conveyed to influence them, differentiating persuasion not only from manipulation, but also from advertising.
Journal: Social Sciences and Education Research Review
- Issue Year: 9/2022
- Issue No: 2
- Page Range: 76-79
- Page Count: 4
- Language: English