Exploring a New Destination Image: A Case Study of Suranadi Village
Exploring a New Destination Image: A Case Study of Suranadi Village
Author(s): Gunawan Bata ILYAS, Kristiana WIDIAWATI, SUHAIMI SUHAIMI, RISMAWATI RISMAWATI, Syamsu BUDIYANTI, Muhammad AZIZURROHMANSubject(s): Economy, National Economy, Business Economy / Management, Methodology and research technology, Tourism
Published by: ASERS Publishing
Keywords: tourist destination; marketing; rebranding; Suranadi Indonesia;
Summary/Abstract: The purpose of this study is to examine several aspects of tourism in Suranadi Village, namely the sociology of attributes, destination attributes, tourist loyalty, and tourist opinions on Suranadi, as a first step towards finding a new Suranadi Tourism destination image. Using a quantitative descriptive method and a questionnaire, data were collected and analyzed using the achievement level formula. This study discovered that the sociology attribute received a good predicate with an average of 82; destination attribution received a good predicate with an average of 81; and visitor loyalty attribution received a very good rating with a value of 86. Furthermore, tourists believe that Suranadi Village should improve a variety of aspects, including tourism product innovation and other supporting factors. Finally, the most popular tourist attractions in Suranadi Village are natural and religious tourism, as Suranadi Village has significant natural potential and is a Hindu pilgrimage site.
Journal: Journal of Environmental Management and Tourism (JEMT)
- Issue Year: XIV/2023
- Issue No: 6(70)
- Page Range: 2659-2672
- Page Count: 14
- Language: English
- Content File-PDF