Impact of Digitalization on Visual Arts Consumers’ Behavior during the COVID-19 Pandemic: Generational Perspective of Art Management
Impact of Digitalization on Visual Arts Consumers’ Behavior during the COVID-19 Pandemic: Generational Perspective of Art Management
Author(s): Michał Szostak, Djalel Baghzou, Muhammad Kamran, Assala Belsem BouameurContributor(s): Michał Szostak (Editor)
Subject(s): Social Sciences, Business Economy / Management
Published by: Społeczna Akademia Nauk
Keywords: humanistic management; management aesthetics; generation differences; consumer behavior; creativity; visual arts; participation in arts; aesthetic situation; receiving process; art perception
Summary/Abstract: The virtualization of the aesthetic experience influences the scope of artistry and creativity of visual artwork and the quality of participation in visual arts. Due to variances in perception qualities between individuals belonging to particular generations, this article aims to assess the impact of the participation form (physical/traditional or digital) on the aesthetic situation of recipients from certain generations. The quality of participation in visual arts was assessed using ten criteria.
Journal: Journal of Intercultural Management
- Issue Year: 15/2023
- Issue No: 2
- Page Range: 45-77
- Page Count: 33
- Language: English