DIASPORA AND THE COUNTRY BRAND
DIASPORA AND THE COUNTRY BRAND
Author(s): Cristian ArhipSubject(s): History and theory of sociology, Applied Sociology, Social Theory, Demography and human biology, Sociology of Culture, Migration Studies, Sociology of Politics, Globalization
Published by: Editura Arhipelag XXI
Keywords: brand; diaspora; identity; national value; objective;
Summary/Abstract: This contribution analyzes the image of Romania from the perspective of those from the diaspora. The questions and answers offer a quantitative perspective, but also allow a qualitative interpretation of the changes that must be made to improve the country brand. The survey highlights the positive and negative aspects resulting from the perceptions of emigrants, foreigners and those of the people involved in creating the brand.
Journal: Journal of Romanian Literary Studies
- Issue Year: 2023
- Issue No: 34
- Page Range: 472-480
- Page Count: 9
- Language: Romanian