A place branding strategy: Eğirdir case, Turkey
A place branding strategy: Eğirdir case, Turkey

Summary/Abstract: Jensen mentions “place branding” as a globally recognized strategy for city development. In this study, the inhabitants and the local authorities of a small lakeside town, with a strong economical and cultural orientation, wanted the town to be branded as “a university town”. Their opinions are made public in a local newspaper discussing the reasons why the town should be branded as such and trying to erase the previous connotations associated with the town. The data composes of the analysis of issues of a local newspaper. The socio-cognitive model of critical discourse analysis devised by van Dijk is used in the analysis. Macrostructures and local semantics categories are the main focus in the analysis.

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